The paramount reason as to why individuals need SEO services is to increase the visibility of their website or a particular webpage, to be more precise in the results of search engines. Currently, there are millions of websites, and if your website does not appear on the first page of search results when someone is looking for something related to your website, then it might as well not exist. Notwithstanding, if you need your webpage to be accessible to people, then site improvement is fundamental. There are various parts of streamlining, and one of the most essential parts is the keywords. Keywords optimization is the act of picking the right keywords or key phrases (those that are used by potential clients throughout a web search) with the goal that you can achieve a high rank in the search engine results. It is a great deal between finding what your clients are searching for and search engines accepting what your clients are searching for.
Importance of SEO Services
In today’s competitive market, search engine optimization is more important than ever. Search engines serve millions of users per day looking for answers to their questions. The process of SEO helps bring those searchers to your website by improving chances of your website ranking higher among other sites in the search engine results. Simply put, good SEO leads to more traffic which can equal into more sales. The original goal of SEO is to rank a website higher amongst the results. This is a huge benefit to off online business. When a website ranks high, it becomes more visible to its users taking up more attention to the business than a site that is situated on page 3 or further. Today everyone uses the internet for information, but most users will not click past the first page when looking for something. A higher rank in the search engine can make a huge difference for the success of a website.
Benefits of Link Building Strategy
Brand building Link building strategies can also bring up a brand or a shop that you manage. For example, you have an online shop and want the shop to be a famous brand. You can build links from the sites that are related to the product you are selling. With a good link building strategy, you can also make visitors think that the site is a site that is really trusted because it can be found in many other sites.
Relevant traffic Relevant traffic is potential consumer for the site. You can get relevant traffic when your site is linked from a site that has the same content or related with your content. For example, you have a travel agency website, if your site is linked from a site that talks about vacation or other similar site, then the visitor can be a potential consumer for your travel agency services.
Increase page rank Google ranks a website according to two things: content – what is on the site and authenticity – how important is your site. Although Google denies they rank sites using link popularity, but the fact there are many proofs that show a website with great link popularity will have a better page rank compared to a site that doesn’t have good link popularity.
Link building strategy always can provide extraordinary benefits for SEO services. Here are several benefits of link building strategy:
Understanding the Basics
The fundamentals of any sustainable strategy are developed upon the basis of how the targeted goal can be achieved. At this juncture, we need to comprehend what SEO services are and their relevance to the goal in question. SEO is a combination of two words: Search Engine and Optimization. It is a technique used to enhance the ranking of a certain website or webpage in a search engine’s search results. This can be achieved using various methods covering a spectrum of techniques, both on and off the site. In essence, SEO helps in getting traffic from “free,” “organic,” “editorial,” or “natural” search results on search engines. Link building is the part of offsite SEO which can significantly enhance the onsite SEO of a website. It is the process of getting an external website to link to a page on your website. This is considered as one of the fundamental techniques used in increasing a website’s ranking, as it shows the power of the site in question. This can be seen through the “votes of confidence” analogy. A vote of confidence is seen as getting someone to speak positively about you and your credibility, thus it reflects a higher opinion of your image. In the same way, a link can be considered as a “vote of confidence” from the external site to your site. The higher the credibility of the external site and its relevance to your site, the higher the positive impact it will have on your site’s image.
Defining SEO Services
This is a surefire strategy to generate the best results for SEO. Due to the continuously changing algorithms of search engines, it is a known fact that SEO is an ongoing process, taking time and dedication to achieve results. The time put forward will be a 4-month campaign in the attempt to effectively achieve top ranks for specific keyword phrases for this site.
Off Page Optimization – comprehensive analysis of theme related website to network link exchange. The website will be increased through the rank of the site through the utilization of Sotavento Medios’ impressive knowledge in media services. Sotavento Medios will provide multiple articles and themed content with a high-level density of keywords along with a compelling analysis.
On Page Optimization – Using a combination of keyword analysis, market research, and analysis via search engine friendly assessments to effectively optimize the website for increased search engine placement.
Search Engine Optimizations (SEO) is defined as a set of methods and systems utilized in formulating a site for high rankings in search engines. SEO services are differentiated into two categories:
Exploring Link Building
Buying and selling links of higher Page Rank is also a very common and old strategy. There are many sites, especially new websites with no or very little quality content, just consider the design. Use this as a shortcut to get straight to the top. Since the top websites or the websites with high search engine rank are earning loads of money through these links, they can quickly get you more than a hundred links ready to be placed on their website. Although this will boost your search engine ranking, but this is not a long-term strategy. The moment you stop paying for the link, it will be removed and you will lose your rankings. As per the Google webmaster guidelines, buying or selling links that pass PageRank is in violation of Google search engine guidelines and considered as an attempt to manipulate PageRank. So if you are planning to use this strategy, it is always good to keep a mix and apply this moderately in the last to give that final push. Always consider the relevancy and reputation of the site where your link will be placed. Try getting links from high page rank relevant content sites. A link will carry more value if the content of that page is related to your site. Another variation of this strategy is quick one-way link building through link farms or adding links to the directories who ask for reciprocal links. This is not recommended and considered as a black hat tactic and can get your site penalized.
The first and most commonly referred link building strategy is building reciprocal links. This is a strategy where you build a good quality content site and approach other relevant sites to place your link on their website and in return you will do the same. You might find website owners approaching you first for link exchange but in that case always consider their site and content. If it is relevant, then you can go for it. Also, do not completely rely on this strategy for your link building, as reciprocal links do not carry the same value as one-way links.
Role of Sotavento Medios
Sotavento Medios understands the various link building techniques to be able to perform highly specialized services. This may be further understood when referring to link building as a way of building up resources in the internet world. There are many techniques that can be used by clients to get the resources or visibility they need to satisfy an online targeted audience. Through accessing methods, such as informative articles, press releases, internet promotions, and directory listings, clients can increase the presence or relevance of their website to the online community. This is essential in today’s market where an increasingly high percentage of a targeted audience is looking for services and/or products on the internet. However, this is only one aspect of it. On a global scale, coming to a top search engine ranking is paramount for overall visibility of resources around the world, regardless of audience type. Whether the audience is local, national, or global, it is an ever-increasing common goal to have the information available with top search engine results. Any type of content can be linked to a URL and this is where link building becomes crucial. By increasing the link popularity of the URL, one can drastically increase the visibility and relevancy of the content to a targeted audience. After understanding this scenario, the variety of link building techniques must be considered.
Developing an Effective Strategy
Before jumping straight into the link-building process, a good strategy is to develop a framework. Here, we will look at creating high-quality content that represents your company, making use of the various social media platforms and building relationships with influencers who can positively impact brand image. Begin by assessing the company in question and their product. What message are they trying to convey and who is their target audience? By understanding the company’s ethos, you can start to identify key areas and themes that you can later use as keyword anchor text. List as many words or phrases as possible that are relevant to the site, using tools like the Google AdWords Keyword Tool and Wordtracker. The relevance of the keywords is more important than the search frequency when using the keywords to link back to your website. A person searching Twitter with a hashtag will often be looking for something very specific, authoritative and comprised of only a single page. On the flipside, a person using a search engine may be looking for something more general, informative or looking to make a purchase. Step two of the keyword research intent is targeting terms that are going to convert into a click through to your website. Terms such as “how to”, when looking for advice or “free” when looking for something complimentary, may not be the best keywords even if they are highly relevant to the site. At this stage, a good strategy would be to create categories or labels within a spreadsheet. Assigning keywords to specific pages or areas of the site can help later when selecting which keyword to use to build a link on a specific topic.
Identifying Target Keywords
Implementing a strong keyword strategy will bring you to one of two results: finding some of the best traffic and quality leads your site has ever seen, or something almost equivalent to an invisible website (in terms of traffic) in the eyes of any search engine. There are a number of articles, resources, and tips that will tell you how to perform keyword research or optimize your keyword sets. Some more useful than others, but for the most part they all say the same thing. Do good keyword research, and you will see good results. Although this is entirely true, it gives little direction on how one should go about doing effective keyword research or optimization. Without the proper strategy, you are bound to become frustrated with the result of any keyword work, or lack thereof. The end result of this frustration often leads to the oversight of keyword optimization, or the decision to opt for a PPC campaign and abandon any hopes for free traffic coming from organic searches. This is the last thing you want to do, especially since it means undermining a large portion of the work that has to be done to get good results and opting for a secondary (and often more expensive) method that involves more work in the long run. The following is a proven method for effective keyword research and optimization.
Creating High-Quality Content
When building a backlink, it is important to consider the type of content that will be linked to. Content full of SEO spam has the potential to work as a temporary advantage to link builders, but will be much more costly in the long term. Search engines are becoming increasingly efficient at detecting SEO spam and will filter it out of search results. The purpose of link building is to create a lasting link, and using spam will not achieve this. It is better to create content that is added to an already existing blog. The blog owner may have a need to continuously add fresh content to their blog, and this is fulfilled by article directories. This is good news for link builders, as a blog is often never finished. It is not uncommon for a blog to cease updating within a number of months after creation, or for the owner to run out of ideas. This is an opportunity for link builders to give the blog owner an incentive to write about a certain topic in return for a guest post. This is a win-win for both parties. The blog owner will receive new and relevant content, and the link builder will receive a free, contextually placed link. Another way to offer a writer for the blog an incentive to add links is to pay them to write an article. This can be a cheap and efficient way to add links, but the integrity of the content may be at stake. This method may still be effective if it is aimed at a website with high PR that is seeking revenue. Creating content in the form of link bait is one of the most effective and organic ways to add links. This form of content is designed with the motive of securing links from other content. This is usually in the form of something entertaining, humorous, or controversial. A common way to do this is to create a report or a study on a certain topic and post it on a blog. Other bloggers may find the content interesting, and it can become a source of material for their own blog. This will result in the blogger referencing the study with a link. This method is advantageous as the links are natural and require no contact with the other blogger.
Utilizing Social Media Platforms
The benefit that social media can have on a website’s search engine rankings still remains a subject of debate. Facebook and Twitter pages are treated like any other pages in the search results, and both can help in their own unique way. It has been demonstrated that the most ‘Liked’ or ‘Tweeted’ pages can have a direct effect on search engine rankings. For instance, a website page that receives an exceedingly large amount of Facebook ‘Likes’ will see an increase in rank within the search results. A higher Twitter following can result in more of the user’s web pages getting indexed. While social media is now a search engine ranking factor, it is still considered indirect. It’s highly likely that content shared and talked about on these platforms will influence link building in a more direct manner, which will have an impact on a web page’s search engine rankings.
Building Relationships with Influencers
The simplest method of determining whether or not an influencer perceives you to be of equal status is by observing who they interact with. Does this person often reply to your comments, or address you directly on social media? If so, you’re likely on equal ground. If all attempts at interaction seem to be ignored, or the influencer only interacts with others of a higher status (such as other influencers), it’s best to move on and find someone else. Remember, no matter how badly you want that guest post, there are other fish in the sea. Trying too hard to get in touch with the wrong person is a waste of time and effort.
Engaging with influencers is an effective, yet complex method in link-building. When pursuing any one influencer, you must consider the basic human psychology behind establishing a relationship with that person. This can potentially help you in gaining a post on his/her site which can really improve your credibility in Google’s eyes, but it can also hinder your efforts. In short, various levels of social hierarchies exist, even within the realm of Internet marketing. Trying to establish a business relationship with an influencer who does not perceive you to be an equal professional may have adverse effects on your link-building efforts. So be careful who you target.
Monitoring and Adjusting the Strategy
Comparative to tracking link acquisition to tracking link performance, competitive analysis is also an ongoing effort. It’s safe to say that the more effort you put into this technique, the more successful you will be. The primary methods of tracking competitors’ link building strategies are through link analysis tools and search operators. Using SEOmoz’s Linkscape, you can find the top pages and linking sources of a competitor’s website. A determination of the type of content and the mode of promotion used for that content can be made. Collect a list of the top linking sources to target similar sources of your own. A backlink search can also be done on specific content to find who linked to it and how. Afterwards, you can do a search of the content URL using URL:domain.com to acquire a list of links to that page. This information can be used to improve upon existing strategies and derive new ones. High-end SEO service also use SEO software to track all information and data that goes into their strategies. This allows for easy organization and accessibility that can be referred back to at any point in time.
It’s important to keep track of the performances of the links that you’ve achieved from the beginning. This will help in identifying which content and promotion techniques work best for acquiring high quality links. There are a variety of ways to keep track of your link building data. While search engines’ Webmaster Tools provide inbound link tracking that accounts for the indexed URL, anchor text, and page rank of the linking source, this free service doesn’t offer the most user-friendly data visualizations, which is why many SEOs prefer paid tools. There are a number of different tools available for tracking and analyzing inbound links. It’s hard to say which one is best, as each individual has their own needs. There is some good info for choosing the right link analysis tool at SEOmoz. Link building success can also be tracked through referral traffic in your website’s stats, as well as tracking keyword rankings of the pages you are trying to get ranked in the search engines.
Tracking Link Performance
The primary goal behind tracking link performance is to make sure the links that are delivering the most value are identified, as well as determining which links are not delivering the anticipated value. The best method to track the performance of a particular link is to identify the initial value of the link. This could be based on the target keywords’ visibility in the search engines, the amount of traffic the link is delivering, or the conversion rate. The value of the link can then be tracked at regular intervals to determine whether the link has had a positive impact on the value of the website. It’s best to track performance using an SEO tool such as Ontolo that will allow the storage of data regarding each link in the campaign so an efficient comparison can be done on a regular basis. This process will enable you to identify the most valuable links so you can attempt to obtain similar links in future campaigns. If a link is not delivering the expected results, it can simply be devalued by reducing the amount of link flow to the particular page or, in more severe cases, the link can be removed.
Analyzing Competitor Strategies
Next step is to find out your competitor’s link building strategies. This is a very important step to identify their strategies, so maybe you can learn something from them, or maybe imitate their strategy if it’s suitable and efficient for your strategy. There are several ways to check your competitor’s link building strategies. First, find out who is linking to your competitors. Yahoo! Search has a tool to do this on the Yahoo! Search toolbar, or you can simply search by typing “link:www.competitor.com”. This will show all backlinks to that site. Backlink analyzing tool on SEOmoz Pro Membership is very complete and detailed. This tool indexes all links on the net and makes it into a report, so it’s very easy to understand. You can also use Backlink Analyzer Tool from Linkscape, it’s similar to SEOmoz backlink analyzing tool, yet it’s simpler. These tools will make it easier to understand the report, so it’s more efficient. After knowing who is linking to your competitors, now you have to figure out or list all websites linking to your competitors which are potential to be your backlinks as well. This process still uses backlink analyzing tool from Yahoo Search or SEOmoz. After you have a backlinks list of your competitors, now search who links to them on a relevant topic. Usually, if a site is linking to your competitor’s site, they may be willing to link to your site as well, if your site has better content or you have good negotiation skills. Now submit to the site that you have found, while negotiating with the site owner to exchange links with your site. This way you can get better backlinks, and you already know what you are going to do, so it’s very efficient.
Making Necessary Adjustments
It’s difficult to create an effective strategy from the beginning, make a few links and see no change in rank. Making the correct adjustments is a continuous process and highly contributes to the success of your campaign. It is important to figure out what changes need to be made. If link performance is poor or if a rank change is not present after building a specific link, changes need to be made in the link building strategy. There are many variables to these changes, such as different types of pages for link building, anchor text changes, or beginning a completely new campaign for a specific page. The important part is to identify the changes and closely monitor rank changes with the search query as before, to identify if the change took a positive or negative effect. * When identifying issues with poor link performance, it is important to avoid removing any links that may cause rankings to drop. Instead, try changing the anchor text or the page the link is pointing to. Removing a link will lose any link juice that was acquired from that link’s placement. This is the same with changing links, but is okay if the link’s performance was very poor. If deciding to use a different page to target a certain keyword, you will need to create more links to that page and optimize the new page like the previous. If all else fails, the last resort would be to remove the link and change the page that the link was pointing to. This method is the most cost intensive and should only be used if the page in question has high potential for link bait and the link builders can agree that it is worthy to regain any lost link juice.